However, proud owners of the new edition won't wrestle with their copy of "Sumo". He would surely be pleased that, a decade on from its first publication, "Sumo" - now in a format that allows for a more democratic distribution - will reach the widest possible audience. This new edition is the fulfillment of an ambition conceived some years ago by Helmut Newton. "Sumo" established new standards for the art monograph genre, and secured a prominent place in photo-book history. , selling at auction in Berlin on Apfor 620,000 German Marks - approximately $430,000. Legendary "Sumo" copy number one, autographed by over 100 of the book's featured celebrities, also broke the record for the most expensive book published in the 20th century
This worldwide publishing sensation now features in numerous important collections around the world, including New York's Museum of Modern Art. Published in an edition of 10,000 signed and numbered copies, "Sumo" sold out soon after publication and quickly multiplied its value. With the physically commanding "Sumo" weighing in - boxed and shrink-wrapped - at 35.4 kilos, Newton created a landmark book that stood head and shoulders above anything previously attempted, either in terms of conceptual extravagance or technical specifications. The idea of a spectacular compendium of images, a book with the dimensions of a private exhibition, reproduced to exceptional page size and to state-of-the-art origination and printing standards, emerged from an open, exploratory dialogue between photographer and publisher. "Sumo" - a bold and unprecedented publishing venture - was an irresistible project. Helmut Newton (1920-2004) always demonstrated a healthy disdain for easy or predictable solutions. "Sumo" was a titanic book in every respect: a 480-page tribute to the 20th century's most influential, intriguing and controversial photographer, it broke records for weight, dimensions, and resale price. Browse by authors, like celebrated architect and designer Frank Lloyd Wright and Edgar Rice Burroughs, as well as by period, including mid-century modern, Art Deco and Victorian.The biggest, most lavish book production of the 20th century is back!
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